Using digital or medial influencers to boost your business has been a very good marketing idea but it may not work if not applied properly. This article discusses tips on how to make the best of digital influencers.
Select an influencer that can use your product
You must hire an influencer that can use your product. A male influencer is not an ideal choice for marketing female products like wigs and female shoes. If you use the wrong influencer, you will be letting people know that the influencer was simply hired for marketing. Once people have such feeling, the influencer will fail.
Use the right channels
Even if you use an influencer, you may still get it wrong if you don’t use the right channel. For instance, if your audience are end users, then platforms like LinkedIn may not give good result because it is suited for B2B customers.
So, your channels also matter. You are better off with social media. Most digital influencers have huge fan base. They have a large number of followers on Twitter, Instagram, and Facebook. So, you must include the three platforms in your campaign.
Not all celebrities are media influencers
A lot of people make the mistake of taking every celebrity for a digital influencer. This is wrong. Yes, every celebrity has huge fan base but not all of them can turn their fans to customers for you. For instance, Christiano Ronaldo and Lionel Messi are the two biggest names in soccer and both of them are big celebrities but Chrisiano Ronaldo is a digital influencer while Lionel Messi is not.
The implication here is that hiring Ronaldo will give you a better result than hiring Messi. So, don’t just go for any celebrity.
International influencers are better
If you intend to sell your products or services to customers in different parts of the world, you may need to hire an internationally popular influencer. Some digital influencers are just popular within their country, they are not known outside. Those ones may not yield great result.
Lawn Tennis is played all over the world but only Americans are crazy about it. So, if you hire an influencer like Serena Williams, your marketing efforts may not yield much sales outside the United States. On the other hand, soccer elicits passion in every part of the world, so someone like Christiano Ronaldo will fetch you customers from all over the world.
Educate your influencer about your products
While promoting your products, your influencer may run into questions from his fans about your products. He should be able to answer the questions perfectly. It shows that he is also your customer. If he can’t answer questions about your products, it may be counterproductive to your marketing campaign. So, it is important you take the time to educate and inform your influencer about your products.
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