There are several benefits in digital transformation. In fact, it is no longer an option, it has become a necessity. Here are some of the reasons you must implement digital transformation for your business as quickly as possible.
No brick and mortar store opens for 24 hours a day. Most of them close for the day at certain time. On the other hand, online stores don’t close. Customers can order items from online stores wherever they are and at any time of the day.
If you sell milk in your brick and mortar store but the store closes around 10pm, if a customer suddenly realizes that he is out of milk at around 10pm, do you think he will wait till the following day to come and pick it up when he can order it from an online store and have it delivered first thing in the morning? He will definitely prefer to order it online immediately.
Nothing slows business down more than manual data entry. Automating the process will not only lead to higher speed, it will also lead to accuracy and most importantly, higher productivity. For instance, you sell mobile phones; do you know how long it will take you to type the serial number of 5,000 phones before putting them into your inventory?
Using a scanner makes the process very fast and it will also be very accurate. So, increased efficiency in terms of speed and accuracy is another reason to digitize your business processes.
Better decision making
Data is of no use to anyone that cannot analyze it. A book written in Spanish is of little use to a man who does not understand the language. However, there are numerous data analysis tools that can help you analyze data better.
To be competitive, you need to monitor your competitors and it is almost impossible to check thousands of websites on a daily basis. Now, there are data scraping applications that will scrape data from the websites of your competitors and even analyze it for you.
Only the people that reside in the same city with your brick and mortar store can patronize you. No matter how good your prices are, it is not likely that customers will travel from another city to patronize you. Internet has eliminated the barrier of the difference in geographical location. When you position your online store properly, customers can order your products from another continent, after all, they don’t have to leave the comfort of their homes to do so.
In terms of advertisement, you will reach a wider audience or your target audience faster through digital marketing. There is no better way to capture millennials than through social media. Consider having a mobile app. Through push notification, you can send a message to all the users of your app and they will all receive it in minutes no matter where they are located.
In conclusion, there are too many advantages of digitizing your business processes. The ones outlined are above are just a few of them. In fact, companies that are yet to implement full digital transformation are already on their way out of business.
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