5 Steps To Improve Your Website SEO

If you want to succeed in the world of business, you’ll need to devise the right search engine optimization strategy. But how can a business improve their SEO ranking without resulting to black hat tactics? Read on to learn more about the following steps that you can take to bolster your website’s organic search engine ranking.

1. Use Keywords Strategically

Websites that simply decide to jam their pages full of keywords without any sort of rhyme or reason. When a business uses keyword phrases, they should be as specific as possible. For example, let’s say that your company is selling snow shoes. While it may seem wise to fill your website with superfluous keywords, you’ll need to include phrases that are specific to your audience. Instead of saying “snow shoes” over and over again, including the name of the specific type will allow you to rise in search engine rankings.

2. Check Internal Links

Including links to external sources on your webpage is a great way to increase engagement with your site, but you will also need to check these links on a regular basis to make sure that they are still fully functional. Having a website full of broken links causes your business to slide down search engine rankings, so pay close attention to the status of any links that you are including.

3. Optimal Load Times

If a website takes an eternity to load, a business will lose a number of valuable conversion opportunities and load speeds are a major factor in search engine rankings. According to Amazon calculations, an extra second of loading time can cost a business over $1.5 billion per year. When your site takes too long to load, customers abandon it almost immediately and once word of mouth spreads, it slides down organic search rankings quickly.

4. Speak Naturally

Don’t fall into the trap of wedging keywords into your sentences for the sake of doing so. When you are using keywords, be sure to place them in your prose in a manner that appears to be natural. The consumer is savvier than ever and knows when they are being sold to. Speak about your goods and services in a way that informs and educates the audience, instead of worrying about excessive placement.

5. Earn Your Links

In an economy that is built on scratching the backs of others, it is tempting to pay for links on other business’ websites to increase your own traffic. However, paying for links instead of earning them will cause you to run afoul of Google’s guidelines. Search engine algorithms can easily detect links that have been purchased in an effort to game the system and your rankings suffer as a result.

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