How does your intuition make you a better founder for your business

How does your intuition make you a better founder?

Since the Age of Enlightenment, humans have been veering away from intuitive gut knowledge. Rationality has gained favour. And why shouldn’t it. Doesn’t it make sense that the less we think through our unreliable emotions and more we think through objective rationality, we will be smarter? Well, the whole point is that it doesn’t have to make sense. For years, we’ve been advising people to “follow your heart” but why do we fall short of following through? Here are reasons why you should be listening to your gut.

The Gut Can Perceive Things Better

The gut often has the reputation of wanting you to make decisions that don’t make sense. Only in retrospect do people realise how sensible these decisions were. How does this happen? There’s a very easy explanation for that. Our unconscious mind takes stock of our surroundings much faster than our conscious trained intelligence. As a result, it asks for decisions to be made without backing it up with conscious logic. Listening to your gut can be actually harnessing your inner potential for assessing situations. In business especially, where decisions are quick and make or break, go with your gut. It knows something you don’t.

Intuition for Danger

This is a basic human instinct that we have built back from primitive times. When we sense danger, we back off or face it. Our fight or flight hormone, adrenaline, has evolved from exactly this sensation. In business situations, however, perhaps the best course of action is flight. Fighting “danger” is fighting losses and productivity. When your gut says, “something’s wrong”, take a step back and assess your situation. Do NOT ignore these. It is what has kept us safe all these years.

Take Risks

Our instincts are not always for stepping back. Sometimes it asks us to step in and just got for it, against all rational choices. Listen to this, and you will harness the best quality that entrepreneurs in the business world can have- risk taking. Take risks when your gut asks you to.

The thing about humans is that we are unpredictable. We are not always rational. And it is this edge that still makes us better than computers, this edge that modern advances in Artificial Intelligence still can’t replicate. We have an intuitive gut instinct that guides us and every entrepreneur who wants to make it big in business should learn to listen to it.

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