SMS Marketing Tips for Small Businesses

In this day and age, most people prefer SMS to voice calls even when it comes to personal use and definitely for business matters. No one likes the automated voice calls that businesses use to market themselves and most people won’t even listen to the first ten seconds before they hang it up. SMS/texting is a brilliant way to reach millions of clients or potential clients and if you do it correctly, they won’t just read them, they will actually engage with them. Here are 5 amazing ways to incorporate SMS into your small businesses marketing strategy.

1. Limit messages to 150 characters or less. Spam texts can impose a fine on the sender for sending too long of messages as consumers are covered by the Telephone Consumer Protection Act. Fortunately, there are ways around this and you can deliver your messages without them having a spam-like feel. Keeping messages shorter than 150 characters ensures you are protecting your business and it also makes it more likely your target audience will both read all of the message instead of discarding it automatically as ‘spam’.

2. Consider Timing. You’ve heard the phrase ‘timing is everything’. Think about what you are selling and who your target audience is. Are you selling sandwiches? Send your marketing SMS out about a half an hour before lunchtime, when your audience will be hungry and thinking about what to order. Selling wine? Send them out in the evening, on weekends, when your audience will be likely going to the market to purchase drinks for a dinner party. Also, do not overly send your texts. Once or twice a week is enough and no one likes getting text-bombed by any company.

3. Include a Call to Action (CTA). This is probably the most important thing to remember when creating your SMS marketing campaign. Every good ad needs a CTA to really succeed. Include your businesses phone number or website URL in a prominent place when creating your ad. Make sure it is visible and placed correctly.

4. Invest in a shortcode. Your marketing campaign’s objective is to drive your sales and all good marketing campaigns rely on numbers to determine how successful it was, or wasn’t. Include your shortcode in everything, including emails and texts and make it ‘sharable’ so your customers or potential customers can recommend you and send the shortcode to friends and family.

5. Offer discounts for anyone that is on your SMS list. Exclusivity makes people feel more inclined to participate in the ‘secret club’ they are a part of. Make your SMS campaign a club and offer text discounts as incentives for customers to buy more of your product and recommend you to the people they know.

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