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Top 5 Traits to Watch For When Hiring a Good Marketing Manager
No company has the time to train a manager today, due to growing business needs and demand. Infact, the companies today, need good managers to balance their work in an efficient manner. The challenge is the selection of a person who deserves that role. The selection of a Manager may either make or break the company. Thus, you need to understand the different traits, during the selection process of a manager, which will help you to efficiently run your business.
Top 5 Traits to Watch For When Hiring a Good Marketing Manager:
- Skill Set Test:
Arrange for activities and check if the candidate can solve these questions. This will help you to understand the skills that that person obtains. You may choose activities related to your business.
- Interview Handling:
Marketing has become one of the challenging roles to play due to stiff competition. A true manager must delivery his experience and knowledge in a way that sways the audience from the competitor and make them reach you directly. This can be tested by checking how a person performs in his interview. If he handles the interview questions well, convinces you and impresses your team by his answers, then he Welcome Him In.
- Thought Process:
Give a few scenarios to the candidates and ask them to solve these, according to their skills and experience. If they are able to think out of the box and find uncommon solutions, this will help you to analyze their style of innovative thinking. A good marketing manager must have creative thinking skills to display the same product in different ways. For instance, in footwear business it is the attractive Ad campaigns, which make the brands different from each other.
- Personality Traits:
Glamor and appearance are two essential factors in marketing. A person who has an appealing personality to represent your company is beneficial for your business. It doesn’t mean that you have to be a personality like a Hollywood actor. It is how you present yourself in front of your clients.
- Knowledge:
A marketing manager needs to have the knowledge of the market more than the work experience. His research and knowledge are the key factors to help a business reach the target audience. Even if he is a fresher who knows from where to begin well, you may select him for his confidence. Remember, it is always a first time for everyone. All you need to pay attention to is if your first choice is the LAST choice for your firm and not the ONLY choice left for your business.
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