Why Do You Need To Disrupt Your Business?

Disruption?

While the idea of disrupting your own business may seem counterproductive to someone who has spent a great deal of their own time and money to build it up, businesses that are willing to disrupt themselves have far more success over the long haul and this approach is considered to be highly proactive.

After all, if you are not willing to do it yourself, your competitors will be more than happy to do it for you. Expecting your competition to stand still while you continue to grow your company is foolhardy at best. Companies that do not take this level of initiative and allow themselves to believe that the status quo is good enough tend to be driven out of business by their more forward thinking contemporaries.

It is as simple as taking a look at the fates of companies like Blockbuster and Research In Motion. These companies were once at the top of their respective industries, but they did not maintain their stronghold because they were not willing to innovate and shake things up while they had the chance to do so.

No matter how successful a business may be in the current moment, this is no guarantee of future success. The conditions that created a company’s success can change seemingly overnight. Blockbuster was one of the largest companies of its kind during an era where movie and video game rental was the norm.

However, if Blockbuster executives had been more forward thinking, they would have seen Netflix gaining ground on them from a mile away and pivoted in the direction of streaming video in a more meaningful way. Instead they were left scratching their heads as customers began to move away in droves and before too long, the company was left to declare bankruptcy.

Businesses that disrupt themselves take a honest look at the landscape and know that things can change at any juncture. By taking a closer look at some fresh ideas and analyzing industry trends, businesses can make smarter decisions regarding their future and their ability to maintain an edge over their competitors.

It is not about being overly paranoid, it is about a business’ willingness to face reality and know what lurks around the corner. While it is often easier to bury your head in the sand and focus on the good times that are taking place, a company that would like to enjoy continued success will devise their own disruptions, instead of letting someone else do it for them.

In order for a business to enjoy success over the long haul, they need to be innovative and maintain a sense of wonder about their place in the landscape. Those who are complacent will be left wondering how everything went so wrong.

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